Episode 737

737: Florida is the next solar battleground, here's how to win - Mike Vergona, Urban Solar

Published on: 5th September, 2024

Oh, Florida! You’re the Sunshine State…why has it taken you so long to establish a real solar market?  Well, the good news is it’s now heating up.  But, that means so is the competition!  So, how do you build a profitable solar business in one of the most competitive markets in the U.S.?

Mike Vergona, the founder of Urban Solar, has been a key player in Florida’s solar industry for over a decade, and has become one of the most respected and referred solar installers in the state. Mike’s journey from his father’s electrical company to founding one of Florida’s top solar companies is packed with lessons for anyone in the renewable energy space.

We talked about the tough decisions, the wins, and the lessons learned that have defined his business and leadership style. Plus, we discussed how grid parity is making solar energy more affordable and accessible and why this shift matters for solar businesses everywhere, not just Florida.

Expect to learn:

  • The realities of competing in Florida’s fast-evolving solar market.
  • How Mike bootstrapped his company to top 20 status.
  • The role of strategic partnerships in sustaining business growth.
  • Lessons in nurturing a purpose-driven company culture.
  • How technology and innovation are changing the solar installation process.

Mike’s stories are universal, not just for solar but practically any business. I’d love to hear how what he shares inspires or challenges you to reach for something more, or simply confirms for you that you are on the right path. Either way, you’re here, so you’re doing something right! ;-) 

Steady on, Solar Warrior.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

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You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

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About the Podcast

SunCast
Your resource for developing a clean energy or climate tech career
Nico Johnson takes you into conversations with those at the forefront of Renewable Energy.

SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.

SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.

Featuring over 600 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.

You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia

...or view the full archive of SunCast episodes here: https://mysuncast.com/suncast-episodes