Episode 706

706: An Insider's Guide To Better Solar Projects, with industry veteran Keith Cronin

Published on: 6th June, 2024

In the solar industry, we’re often building the plane as we fly it, as it were. 

This is ever-moreso evident in commercial and industrial (C&I) solar, a relatively untapped market with unique challenges. One of the key areas of failure is a lack of funding.  And, often, the culprit that leads to failed projects or lack of funding (ie, un-interested buyers) is poor processes. 

So how do you teach due diligence and standardize processes when it seems we’ve been making them up as you go for so long?? 

Despite it still, at times, feeling like the wild west in solar development, there are numerous industry veterans who have vetted and validated hundreds, even thousands of projects and developed simple checklists, toolkits, and data room best practices to help any developer willing to seek professional guidance.

Keith Cronin, Founder & CEO of SunHedge and instructor for HeatSpring, is a pioneer in the U.S. and Pacific Island solar markets. In today's episode, Keith shares his journey from helping shape Hawaii's solar market with Jigar Shah to teaching hundreds of organizations how to fine-tune their own best-practices, financial models and project diligence efforts. Along the way, Keith has helped to build trust in the market and innovative financial models for getting projects across the finish line. 

Expect to learn:

  • Specific strategies for strong financial models and building trust for your solar project. 
  • Tools you can deploy immediately for more accurate assumptions in your models and risk reduction in C&I solar projects, in particular.
  • Keith’s perspective on how we can bring more people in from other industries like oil and gas, real estate, and tech.

Careful listeners will learn (and see) how to use Keith’s FREE project screening tool, or gain access to his bestselling course, Solar Executive MBA Training, on Heatspring. 

Finally, if you’re ready to further develop your own thought leadership or share your expertise, check out Solar Academy, a social knowledge platform for the solar energy industry.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

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Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.

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Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

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About the Podcast

Your resource for developing a clean energy or climate tech career
Nico Johnson takes you into conversations with those at the forefront of Renewable Energy.

SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.

SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.

Featuring over 600 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.

You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia

...or view the full archive of SunCast episodes here: https://mysuncast.com/suncast-episodes