Episode 288

288 - Adapting your marketing strategy during COVID-19

Published on: 25th August, 2020

Do you know if your marketing strategy is working?

The coronavirus (COVID-19) has disrupted the way in which we work and engage as a society. Cities, states, and countries are shutting down, slowing the economy. During times of crisis, it’s important to adapt your marketing strategies to ensure your business continues to bring in revenue and thrives post pandemic.

Join us for a candid conversation with Katie Ullmann, Senior Director at Antenna Group, Lennie Moreno, Founder & CEO of Sofdesk, and Mike Hilverda, Director of Customer Success at SalesRabbit, as we discuss best practices for:

  • Generating revenue when you can’t meet face to face.
  • Engaging online with potential new customers.
  • Staying relevant and in touch with current customers.
  • Strengthening your brand during a crisis.
  • Employing technologies and processes to track leads with your team in a remote environment.

Today’s episode is a recap of one of our Live webinars back in April.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

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You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

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About the Podcast

SunCast
Your resource for developing a clean energy or climate tech career
Nico Johnson takes you into conversations with those at the forefront of Renewable Energy.

SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.

SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.

Featuring over 600 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.

You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia

...or view the full archive of SunCast episodes here: https://mysuncast.com/suncast-episodes