Episode 2

002: Anatomy of a winning market entry strategy, with Marco Garcia of Nextracker

Published on: 13th October, 2015

Host Nico Johnson and Nextracker COO, Marco Garcia, dive deep into Marco's global experience developing solar energy projects with Powerlight, SunPower, and now Nextracker as he has lived through multiple emerging market growth cycles.  Marco and his team have been present at the birth of most of today's largest solar market booms, and Latin America is no different.  We dig into exactly how they won some of the largest supply deals in the Latin America region, and what Marco has learned over the years about how to get in early and dominate a new market.

The depth of solar experience demonstrated in today's show is perfect for young developers and sales engineers who are eager to learn tips and tricks from an old pro.  From how to hit the ground running in a new country to key signs you're courting a winning prospect, Marco lays out some golden nuggets for the discerning listener.  Hope you get as much out of this as I did.

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About the Podcast

SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grown and be ahead of the curve in the fastest growing solar markets in the world. Each week, host Nico Johnson takes you deep into conversations with solar energy industry executives from leading companies like SolarCity, SunEdison, Nextracker, Trina Solar, Conergy, Greentech Media and discovers what THEY are using to get ahead in emerging markets like Mexico, Chile, Brazil, Panama, Colombia and elsewhere in Latin America and the Caribbean. Tune in, and stay informed.