Episode 2

002: Anatomy of a winning market entry strategy, with Marco Garcia of Nextracker

Published on: 13th October, 2015

Host Nico Johnson and Nextracker COO, Marco Garcia, dive deep into Marco's global experience developing solar energy projects with Powerlight, SunPower, and now Nextracker as he has lived through multiple emerging market growth cycles.  Marco and his team have been present at the birth of most of today's largest solar market booms, and Latin America is no different.  We dig into exactly how they won some of the largest supply deals in the Latin America region, and what Marco has learned over the years about how to get in early and dominate a new market.

The depth of solar experience demonstrated in today's show is perfect for young developers and sales engineers who are eager to learn tips and tricks from an old pro.  From how to hit the ground running in a new country to key signs you're courting a winning prospect, Marco lays out some golden nuggets for the discerning listener.  Hope you get as much out of this as I did.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.

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Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

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About the Podcast

SunCast
Your resource for developing a clean energy or climate tech career
Nico Johnson takes you into conversations with those at the forefront of Renewable Energy.

SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.

SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.

Featuring over 600 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.

You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia

...or view the full archive of SunCast episodes here: https://mysuncast.com/suncast-episodes